THE 2023 WINNERS HAVE BEEN ANNOUNCED! SEE ALL AWARDED PRODUCT DESIGNS HERE.

Asbjoerk Stanly Mogensen (Brian)

CEO, Bikedezign / Design Director, Accell Group

Asbjoerk Stanly Mogensen (Brian) is the Global Head of micromobility and drivetrains at Accell Group. As a pioneer in the bicycle Industry, Brian Hoehl was Nominated as Designer Of The Year in Europe in 2017 and 2018 by both EPDA and IDA. He works as “the glue” between fantastic bikes’ brand keys and identity as well as the industrial design DNA behind that keeps the product lines consistent. Building brands using design thinking processes is what he does. With a decade of experience developing and designing products for companies around the world, Brian Hoehl is a winner of more than 200 International Design Awards. He is also the designer and inventor of the original battery inside the downtube, now known as Bosch power tubes. In the last 12 years, he has worked with many automotive companies developing e-mobility vehicles and concepts at Accell Group. Brian was the chairman of Accell groups innovation steering commite.

Brian has been designing a number of award winning e-vehicles for PININFARINA in Italy directly for the owner Mr Paolo Pininfarina. One of them the worlds most award winning e-bike the PININFARINA Evoluzione.

Brian is ranked No 1 at the DAC vehicle designers. He is ranked number 3 in the USA for overall designs and number 8 at the world design rankings.

Brian is a guru in developing drivetrains and brands and brand keys with his background in the adverting industry as design director of envision back in the days. The biggest advertising agency in Scandinavia. enVision in Aarhus is a part of Bozell group New York.

Brian is also a mentor at the University of Copenhagen mentoring young upcoming designers.
Brian is exceptional good in organisation matters and execution matters. He put results above anything else.

A true entrepreneur Brian’s claim is: “innovate or die”…

Designer of the year in USA 2022
Micro mobility and e-bike guru

Current Jury

Past Jury