How to promote your award-winning product & company?
We know that social proof is one of the most influential factors in consumers’ decision making. Consumer and Professional
(third party) reviews are nearly 12 times more trusted than internal descriptions; the European Product Design Awards is the ultimate review or testimonial.
Print your certificate and winner badge, add them on your website, share with your community on social media, website and direct marketing.
Add the Winner badge on your product package and design brochures. This is a fantastic marketing opportunity.
Issue a Press Release and send it to your local media and/ or communication agency. ePDA is publishing the
official winner press release on the ePDA website.
Add your winner badge to your email signature: Your email signature is seen daily by scores of people who may not know
about your award. Just add a statement that says “winner of the (year) (award name)” so that every outgoing email is also a testament to your achievement.
Add the winner badge to your product design page and product display: share with your retailers / resellers so they will
display the signage to the public. This is catchy and will drive interest.
Involve your team: your sales & marketing team should celebrate the achievement to boost their morale and
communicate the win to all their contacts/clients.
Consider an advertisement. It’s common for companies to take out an advertisement after they’ve won an award to
call attention to their achievement, or possibly to congratulate fellow winners.
Add “award winning” to all company descriptions. After you win an award, from that day on you have the right to
call yourselves an “award-winning” company.
An industry-recognised award serves as an independent endorsement of your company’s quality. Winning the European Product Design
Awards is a great competitive advantage for your company and more importantly, it’s an evaluation that will bolster potential
customers trust when coupled with your internal marketing material.