Product Design of the Year 2023 / Conceptual (design Only Or Prototype) / Professional

Automobili Pininfarina PURA Vision

• Prizes
  Top Design Winner in CONCEPTUAL (Design only or Prototype)/Automotive & Transport Product Design
• Company
  Automobili Pininfarina, Italy
• Lead Designer
  Davide Loris “Dave” Amantea
• Design Team
  Interior Design Director: Francesco Cundari, Colour and Materials Design Director: Sara Campagnolo, CAS modelling director: Giorgio Ciravegna
• Project Link
  view

Automobili Pininfarina's PURA Vision represents a groundbreaking era in conceptual electric Luxury Utility Vehicle (e-LUV). Unveiled during Monterey Car Week, this concept vehicle showcases the company's signature PURA design philosophy, which effortlessly transforms the DNA of iconic models from Pininfarina past to define the future. Developed in-house, PURA Vision embodies a new era of connected electric luxury. Timeless design has been a hallmark of Pininfarina designs for 94 years and PURA Vision delivers trademark beauty through a mixture of classic proportions and exquisite detailing.