braun design

For a project on the subject of product photography for the "Institute for New Form (INTEF)" I selected a few objects from the "braun" brand's large in-house product collection from the time before Dieter Rams. At that time, in the late 1960s, when the foundation was laid for the later famous “less, but better” design language, the products were mostly kept in a rather trist grey, but already showed the foundation for their later iconic style. I have tried to transform the photographic images of these objects into a modern aesthetic while maintaining their radical simplicity in design.