Diamant 885

Bikes are usually shot in front of a white background or in full action, i.e. someone riding the bike. The Diamant 885 is a very lifestyle-oriented bike, for which that seemed too boring. We created separate habitats for each of the 3 color-ways, picking up the moods of each colors in the habitats, but also reflecting the very nature of the bike: A blend of contemporary and legacy. To break the still-life and yet to accentuate that it's all about the bike, we occasionally added pets and/or blurred people for a subtle element of life in the style. Close-ups of details amend the series.