2023 / / Student

“Miss” Cat Food Packaging

  • Lead Designer
    Yulu Chen
  • Design Team
    Xinyu Zhang,Si Chen
Cat food outer box is made of tinplate. Designed to be integrated with tissue boxes, it can be used as a tissue box and reused sustainably. The inner package is an extremely austere ziplock bag with a net weight of 1,000g of small fish crackers. Brand logo of "Miss" cat food combines initials "XN" of "Miss" Chinese Pinyin-"Xiangnian" with shape of small fish, which is extremely austere and brand theme is prominent. Illustrations featuring elements like cats and cat food are drawn with great beauty of original illustrations to create high-quality product experience.
Photo Credit: Yulu Chen
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European Product Design Award
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