2021 / / Professional

WARLICH RUM Eierlikör

• Company
  Nachlass Warlich, Germany
• Lead Designer
  Kathrin Puls
• Design Team
  Kathrin Puls, Chriss Dettmer, Ole Wittmann
• Client
  WARLICH RUM
• Project Link
  view
• Other credit
  Idea By Ole Wittmann

WARLICH RUM was established in 2019. Christian Warlich (1891-1964) was the King of Tattooists, so the brand's design is based on the style of Western traditional tattoos.
In 2021, we expanded our portfolio and launched an egg liqueur with WARLICH RUM. The design task was to develop a key visual for the liqueur that fits into the existing style. It is crucial that the new label clearly stands out visually from the existing one and strongly distinguishes itself from the competitors at the point of sale.
Also it should be clear from the design that our egg liqueur is refined with WARLICH RUM.