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2021 / / Professional

Titan Edge Mechanical 1811

  • Company
    Foleydesigns Private Limited, India
  • Lead Designer
    Michael Foley
  • Design Team
    Titan R&D and New product development team, Foleydesigns Innovation team
  • Client
    Titan Company
  • Project Link
The Edge Mechanical is India's slimmest indigenously developed mechanical watch. The wafer thin watch is built with a contoured sinuous steel bezel with sculpted lugs creating a seamless fit with the leather band. A finely carved out feature on the rim of the dial, creates a mystical floating illusion of fine serrations symbolizing extremely fine workmanship within. This illusive reflection sits around an elevated dial, bringing alive a unique construct. This hand wound watch brings back a value of personal engagement, the ideology of sustainability and an anti-thesis to commoditization.

Bio
Michael Foley runs an independent studio 'Foley Designs' known for its innovative thinking processes, zeal for design, originality of thought and the ability to use market and consumer understanding to create new benchmarks in design. Foleydesigns is a product design and strategy company with a legacy in consulting services. Foleydesigns has been involved in landmark projects such as the design of the Queen’s Baton for the 2010 Commonwealth Games and several world-class products for the Indian and global market.

Other prizes
- Selected at top 50 successful Indians to meet Tony Blair PM of UK. - International Bicycle Design Competition, Government of Taiwan - Grand Prize. - Best Lifestyle Product Design 2003 - NID Business World Design Excellence Awards for the Titan EDGE - Winner. - Elle Decor Best Lifestyle product - FM radio Design. - ‘Designer of the Year‘ 2004 NID Business world Design Excellence Awards - Winner. - ‘Best Lifestyle Product Design’ 2004 NID Business world Awards for the Titan Edge New Generation - Winner. - ‘Best Consumer Electronic Product Design‘ 2004 NID Business world Awards for Innoviti’s Vaayu - Winner - Business Today—Young Super performer award for ’Ideator of the year‘ 2005 - Winner. - Bombay Sapphire Martini Glass Award 2007 - Winner. - 2010 Commonwealth Games Bid for Baton design - Winner. - Mercedes Benz - Forbes, Award for Excellence in Design. - Elle Decor Best Lifestyle product - Kitchen Category - 2013 - Joint Winner. - Elle Decor best lifestyle product - Tiaara - Artize - 2017 - Plus-X award Germany 2017, Tiaara Artize - Winner. - German Design award - Jaquar Experience studio - 2019 - Lexus India - Best Lifestyle product design - South Indian Breakfast ladles - 2019 - Winner - Bus Shelter Design Competition DTIDC, New Delhi- 2019  - Winner. - ‘Good Design‘ by the Chicago Athenaeum Museum of Architecture and Design Chicago Athenaeum  for  Violet  2009 - Winner. - ‘Good Design‘ by the Chicago Athenaeum Museum of Architecture and Design Tiaara - Artize - 2017 - ‘Green Good Design’ Award by The Chicago Athenaeum Museum of Architecture and Design - Copper Carafe TILT - Winner 2019 - ‘Green Good Design’ Award by The Chicago Athenaeum Museum of Architecture and Design - Caribou Chandelier - Winner 2020 - CES Innovation Award - 2020, Bluarmor Gen 3 Helmet Cooling Device. - European Design Award 2020 - Product design - Sustainable footwear -  Honorable Mention.

Photo Credit: Foleydesigns Private Limited