2020 / / Professional

Panettone box 'LESS'

• Company
  Keiko Akatsuka & Associates, Japan
• Lead Designer
  Keiko Akatsuka
• Design Team
  Keiko Akatsuka & Associates
• Client
  LESS

This is a paper box made for the Panettone shop in Japan. The box’s form is the Panettone like just baking from oven and also it as Origami. This time, we used to recycling paper producted from the pine tree in north of Japan for the box material. It’s the good combination each other because the Panettone is made from natural fermented seeds as well as using natural cycling. And We can figure out the Panettone while keeping in the box from its form. Why is the Origami type? The shop owner is two chefs, they are from Italy and Japan. We wanted to impress the fusion culture as design.

Bio
Based in Japan and EU.
I have a slogan 'Design like Perfume' which means a strong memory with my design philosophy. It's an important for the perfume, 'When' 'Where' 'Who' What' 'How'.
I hope to express such a story by my design.

Other prizes
2019 EUROPEAN PRODUCT DESIGN AWARD 2019 Silver DNA PARIS DESIGN AWARD 2019 Winner TOPAWARDS ASIA / 'SOFT' Winner 2018 The Dieline Awards / 3rd place 2017 Pentawards / Gold K-Desgin Awards / Gold The Graphis Design Annual 2018 / Silver 2016 The Graphis Design Annual 2017 / Platinum A'DESIGN AWARDS / Silver The Dieline Awards / 3rd place HOW Promotion & Marketing Design Awards / Merit Winner TOPAWARDS ASIA / May Winner 2015 The Diline awards / 3rd Place 2014 Pentawards / Gold Japan Package Design Annual / Selected Tokyo Typo Director's Club Annua / Selected