2020 / / Professional

Sharp and Soft – Two Kinds of Ointment Packaging

  • Company
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd, China
  • Lead Designer
    Zhang Jian, Chen Sijie, Huang Yikai, Wang Liang, Ma Lan
  • Design Team
    Zhang Jian, Chen Sijie, Huang Yikai of Zhang Jian Design Studio and Wang Liang, Ma Lan of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
  • Client
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd

This design hopes to show the main characteristics of two products of the same brand through the sharpness and softness of the packaging. The black tube of the ointment delivers the rapid antipruritic effect of the product through the sharp texture. And the white tube of the gel demonstrates the mild and hydrating benefits of the product through its soft texture. This enables consumers to distinguish the two ointments intuitively from their visual perception, while also realizing the serialization of the brand. The flat opening design fits the skin better and brings a good user experience.

Photo Credit: China Resources Sanjiu Medical & Pharmaceutical Co., Ltd