Honorable Mention 2018 / Packaging Design / Professional

SPOKAR I X product identity

• Company
  Novague S.R.O, Czech Republic
• Lead Designer
  Petr Novague
• Client
  Spojené Kartáčovny A.S.

The idea of new graphic identity for products, packaging and corporate prints is based on emphasis the clarity and simplicity in orientation. Each product is newly marked with a single letter or symbol (e.g. X, M, L, O, +, ...). The SPOKAR brand is the leading manufacturer on Czech market with dental hygiene products. We felt the importance to create simple, but self-confident corporate design language. At the same time, however, we retained the original logotype of the brand - SPOKAR, with respect to the history of the company.

Bio
Petr Novague founded Novague Design Studio in 2008 in order to develop functional and user-friendly products with exceptional aesthetics for his clients. This studio succeeded in establishing itself in the highly competitive world of design. His work provides his clients with unique solutions in many design categories, from corporate identity to technically demanding engineering.

The world we see is chock-full of useless things. We find it chaotic and confusing. The world of design is also reflected in this image of reality. Our objective is to bring siplicity to this environment.

Other prizes
RedDot Award, iF Design Award, German Design, GOOD DESIGN, A' Design Award, Internationa Design Award, European Product Design Award