2024 / Conceptual (design Only Or Prototype) / Families & Kids Product Design / Student

BABE-Bean

  • Prizes
    Winner in CONCEPTUAL (Design only or Prototype)/Families & Kids Product Design
  • Lead Designer
    Xinghan Li
  • University
    Royal College of Art
Inspired by my sister's anxiety about impending motherhood, BABE Bean helps new parents gain practical parenting experience and reduce childbirth-related anxiety. Research shows new parents rely on family or online searches for knowledge, lacking hands-on experience. Shaped like peanuts to resemble swaddled newborns, BABE Bean addresses holding postures and needs, featuring a pixel screen for feedback. An accompanying app offers customization, reminders, virtual practice, and tutorials. These designs ease the transition to parenthood and alleviate anxiety.
Photo Credit: Xinghan Li
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European Product Design Award
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