2023 / Toys, Gaming & Leisure / Toys: Board Games / Professional

AR Cluck Cluck Card Game

• Prizes
  Winner in TOYS, GAMING & LEISURE/Toys: Board Games
• Company
  De Guang Digital Co., Ltd., Taiwan
• Lead Designer
  CHU YI KAO
• Design Team
  USeeToScan
• Client
  De Guang Digital Co., Ltd.

Cluck Cluck is a WebAR board game that enlightens children’s awareness of animal welfare and environmental protection. With Sustainable Development Goals 12: Sustainable Consumption and Production (SDG 12) as the core value of our design principle, through immersive AR experiences, one can grasp the barren conditions of battery cages and their impact on the egg quality and behaviors of hens. Additionally, we will be promoting cage-free eggs alongside Taiwanese retailers and wholesaling corporations throughout every groceries stores shortly.

Bio
Visual Designer: Lu Wan Chi ; 3D Designer: Lin Ting Han ; Unity Developer ; Chang Ting Yen ; UI/UX Designer: Lin Siou Jing ; Front-end Developer: Chen Yu Hsin

Other prizes
2015 iF Design Award ; 2015 Green Product Award Selection ; 2015 Spark Design Awards Winner Silver ; 2015-2016 A’design Award ; 2016 German Design Award Nominee ; 2016 German Design Award Special Mention ; 2022 German Design Award ; 2023 MUSE Design Awards