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2022 / Packaging Design / Food / Professional

Rice Simple Packaging

  • Prizes
    Winner in Packaging Design/Food
  • Company
    Huazhong Agricultural University, Shenzhen University of Technology, China
  • Lead Designer
    Li Lin, Chen Yongjun
  • Design Team
    Yongjun Chen, Zhiguo Liu

Kraft paper, minimalist technology, Chinese character "rice" as the design element, presented in graphic composition, has distinct personality and high recognition, promotes sales and effectively conveys the commodity attributes.
Patented lifting rope design, the lifting rope runs through the bottom of the package to avoid damage to the package due to load-bearing.
Creative indentation, which can be unfolded in a plane, is extremely simple, environmentally friendly and easy to use.

Photo Credit: Huazhong Agricultural University, Shenzhen University Of Technology