2022 / Packaging Design / Food / Professional

Souldar Cracker

  • Prizes
    Winner in Packaging Design/Food
  • Company
    Yeqin Chen, China
  • Lead Designer
    Yeqin Chen
  • Client
    Dali Foods Group

The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.

Photo Credit: Yeqin Chen