2022 / Other Products Designs / Other Products designs / Professional

ORB 360

  • Prizes
    Top Design Winner in Other Products designs/Other Products designs
  • Company
    Tone Product Design, United Kingdom
  • Lead Designer
    Matthew Durbin
  • Design Team
    Matthew Durbin, Oscar Daws, Huw Williams
  • Client
  • Project Link
ORB360 is a portable and automated photography studio that creates interactive 360° images at the press of a button. E-commerce level images are immediately ready for use and allow customers to rotate, zoom and inspect product details online before they buy – increasing conversion rates by 10-27% and reducing returns by up to 22%. In contrast to the traditional process of shipping an entire collection to a photography studio, ORB360 facilitates a ‘just in time’ approach whereby the studio travels to the designer – significantly reducing cost, business disruption and environmental impact.

Tone is a London based creative product design agency. We help ambitious companies create innovative new ideas and transform them into successful products.

Tone’s nimble approach and focus on creating commercial success through design creativity has resulted in award winning products that can be found in various high street shops, hospitals, workplaces and more. Tone works with global brands, world-renowned research institutions, innovation-led SMEs and fast-moving start-ups within the medical, consumer and professional sectors.

Other prizes
Core77 Design Award Community Prize 2023 - Health and Wellness Core77 Design Award Runner Up 2023 - Health and Wellness Dezeen Design Award Longlist 2023 - Health and Wellness iF Design Award Winner 2022 - TV/Cameras iF Design Award Finalist 2022 - Medicine/Health EPDA Top Design Winner, 2022 - Design for Society/Design for Elders EPDA Top Design Winner, 2022 - Other Products designs gia Global Innovation Awards 2020, Product Design Excellence

Photo Credit: Tone Product Design