2022 / Media And Home Electronics
/ Consumer Electronics and Cameras
Winner in Media and Home Electronics/Consumer Electronics and Cameras
Idea Reality Ltd, United Kingdom
Luke Taylor, Sharon McGinty
Connecting through screens is more prevalent than ever but lacks engagement one would otherwise get in face-to-face communication. The issue: eye contact. Users look at the screen, not the camera. StudioBox tackles this by having the camera positioned directly behind a highly reflective panel which mirrors the user’s desktop display, like a teleprompter, so they can feel they are making eye contact, at eye-level, and engage more meaningfully with one another during calls and presentations. The compact form and quick setup make it a sleek addition to a home office or portable studio.
Bio Idea Reality is an award-winning UK-based product design consultancy, offering an end-to-end product design service to help clients worldwide realise their innovative product ideas through design, development, prototyping and CAD services.
Photo Credit: Idea Reality Ltd