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2022 / Lifestyle And Travel / Luxury Goods / Professional

Möels & Co 528

  • Prizes
    Winner in Lifestyle and Travel/Luxury Goods
  • Company
    Madman and Fatman Ltd., United Kingdom
  • Lead Designer
    Betina Greca Menescal
  • Project Link
  • Other credit
    Renders By: Renderologists Ltd.

Möels & Co 528 is a highly distinctive unisex timepiece due to its rectangular case shape and the asymmetric dial which was sectioned according to the golden ratio. Designed from the ground up by Betina Menescal, it features a double domed sapphire crystal, mostly found on dive watches, and a satin brushed dial hand painted with metallic shimmers colours that change depending on the light circumstances and creates an effect that is unique and attractive. Combining mid-century modern design codes with contemporary elements Möels & Co 528 makes an impression and sets itself apart from the rest.

Betina Menescal is a born Brazilian, undergraduate architecture student at Westminster University in London. She is heavily influenced by Mid-Century Modern, the Bauhaus and Dieter Rams; she is passionate about designing products that are simple, clean and beautiful.

Other prizes
"Gold Winner in Jewelry, Eyewear and Watch Design Category" at the A' Design Award Competition, 2021 - 2022.

Photo Credit: Madman And Fatman Ltd.
Credits: Renders by: Renderologists Ltd.