2020 / Packaging Design / Beauty and Health / Professional

A Scarf--Drug Wrapping Design

  • Prizes
    Winner in Packaging Design/Beauty and Health
  • Company
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., China
  • Lead Designer
    Chen Sijie, Ji Jiazhi, Huang Lanxi, Wang Liang, Ma Lan
  • Design Team
    Chen Sijie, Ji Jiazhi, Huang Lanxi of Zhang Jian Design Studio and Wang Liang, Ma Lan of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
  • Client
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.

Redefine the drugs' wrapping way. Put the drug information on the extended label at the end of the ointment, making the label as the drug package to wrap the ointment. What is interesting is that the label exists in a form of a small scarf. When the users twist the small red ball button , the scarf stretches and the wrapped ointment appear, virtually eliminating the gap between the patient and the medicine. At the same time, it effectively solves the reading problems caused by the missing of information on traditional packaging.

Photo Credit: China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.