2020 / Packaging Design / Beverage / Professional

Zhe Gu Tea

  • Prizes
    Winner in Packaging Design/Beverage
  • Company
    Sundesign Brand&design(Beijing)Co.Ltd, China
  • Lead Designer
  • Project Link
  • Other credit
    Sunjian, Design Director

Zhe Gu Tea's unique logo originates from Chinese Xiao Zhuan font and was improved to resemble slim tea leaves. The bird on the package symbolizes the ancient tale in which a dying Zhe Gu bird revived after eating tea leaves. The growing area of this tea, Dong Shan hill, is known for its Buddhist shrine. After baking, tea turns into ball looking like Buddha beads which inspired the high end ceramic package’s round shape. The landscape painting is consisted of tea balls conveying a sense of Zen.

Sun Design is a "full service design company" with offices in China and Singapore. This is a design and consulting company that emphasizes the importance of art design in life. His work has won multiple design awards in Europe, Oceania, Asia and the United States.

Other prizes
2015 Red Dot Award best of the best 2017 iF product design award 2018 IDEA Award 2019 ASIA DESIGN PRIZE 2019 Good DesignAward Australia 2019 k Design Award 2019 muse Award 2020 German National Design Award 2020 iF product design award 2020 ASIA DESIGN PRIZE 2020 Good DesignAward Australia 2020 muse Award

Photo Credit: Sundesign Brand&design(beijing)co.ltd
Credits: sunjian, Design director