2020 / Packaging Design / Beverage / Professional

Zhe Gu Tea

  • Prizes
    Winner in Packaging Design/Beverage
  • Company
    Sundesign Brand&design(Beijing)Co.Ltd, China
  • Lead Designer
    Jian Sun
  • Project Link
  • Other credit
    Sunjian, Design Director

Zhe Gu Tea's unique logo originates from Chinese Xiao Zhuan font and was improved to resemble slim tea leaves. The bird on the package symbolizes the ancient tale in which a dying Zhe Gu bird revived after eating tea leaves. The growing area of this tea, Dong Shan hill, is known for its Buddhist shrine. After baking, tea turns into ball looking like Buddha beads which inspired the high end ceramic package’s round shape. The landscape painting is consisted of tea balls conveying a sense of Zen.

Photo Credit: Sundesign Brand&design(beijing)co.ltd
Credits: sunjian, Design director