2020 / Packaging Design / Food / Student

Handmade pastry pack

  • Prizes
    Winner in Packaging Design/Food
  • Lead Designer
  • Design Team
    Zhang Jian Design Studio
  • University
    He Guangzhou Academy of Fine Arts

I always remember the scene that my grandma is making pastries when I was a kid. However, most of pastries we buy from the market are made by machines today, which is hard to recall the memories or experience ways of traditional pastries making. Therefore, the inner of this box has a raised traditional pattern. The consumers should demould like making the cakes before tasting them. When people finish inverting the packaging box, they will have a familiar and pleasant experience of making pastries with moulds, overlapping the current action and the past memories.

Photo Credit: Yuhan Wu