Seré breve

Seré Breve’s (I’ll be brief) sole goal is to send a message of gratitude or affection to a loved one. Oenology students from University of La Rioja wanted to gift the wines they produced to their friends and family and required a unique packaging. We opted for a minimalistic approach and, inspired by the greeting tags often seen in gift wrapping, we packaged the wines with a label containing removable tags which allow each student to customize the bottle with a message of their preference. A doctor’s bag shaped case hides and gathers the wines creating a sense of surprise.