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2020 / Packaging Design / Beverage / Student

Seré breve

  • Prizes
    Top Design Winner in Packaging Design/Beverage
  • Lead Designer
    Carlota Carrillo and Mercè Puig
  • Design Team
    Carlota Carrillo and Mercè Puig
  • Other credit
    Gracia De Prado And Silvia Cerrolaza
  • University
    ESDIR - Escuela Superior de Diseño de La Rioja

Seré Breve’s (I’ll be brief) sole goal is to send a message of gratitude or affection to a loved one. Oenology students from University of La Rioja wanted to gift the wines they produced to their friends and family and required a unique packaging. We opted for a minimalistic approach and, inspired by the greeting tags often seen in gift wrapping, we packaged the wines with a label containing removable tags which allow each student to customize the bottle with a message of their preference. A doctor’s bag shaped case hides and gathers the wines creating a sense of surprise.

Photo Credit: Carlota Carrillo And Mercè Puig
Credits: Gracia de Prado and Silvia Cerrolaza