2019 / Packaging Design / Beauty and Health / Professional


  • Prizes
    Silver in Packaging Design/Beauty and Health
  • Company
    Depot Creative, Australia
  • Lead Designer
    Angela Spindler
  • Design Team
    Angela Spindler Creative Director/Designer, Charlie Payne Industrial Designer, Andrew Simpson Industrial Designer
  • Client
    Recreation Beauty
  • Project Link
Create branding and packaging, structural & graphic for a range of new natural fragrances created in Bondi Beach

The brand mark embodies female empowerment
The stylised ‘R’ inspired by the iconic image from the ‘We Can Do It’ campaign
The ‘R’, the visual shorthand for Recreation, dominates the packaging as the brands’ hallmark of confidence
The mark, a soft pink, blue & yellow graduation, echoes the twilight beach skies of Bondi

For the bottle we explored the intrinsic beauty of basic geometry
Arriving at a bottle that is a softened hexagon
A solid pedestal gives it visual gravitas

Packaging design that builds brands
Depot is an independent packaging design agency, established in 2002.
We’re specialists in our field, choosing to stick with what we do best without getting stuck in our ways. We focus on food, drinks, fragrance, beauty and wellness and lifestyle brands because a lifetime of being immersed in these categories is where our experience comes into its own. We team up with visionary clients because they value the difference we bring to the mix. We always challenge and seek out the difference to ensure our designs remain in the mind and heart of consumers.

Other prizes
2020 A’Design Award: GOLD, Nudus A’Design Award: BRONZE, Hopapops Indigo Design Award: GOLD, Wildheart Organics Indigo Design Award: SILVER, Nudus Indigo Design Award: BRONZE, Hopapops 2019 A’Design Award: BRONZE, Recreation Creativepool Award: SHORTLISTED, Recreation eDPA Award: PLATINUM, Jacobs Coffee eDPA Award: SILVER, Recreation Indigo Design Award: SILVER, Recreation 2018 German Design Award: WINNER, Baré Alchemy 2017 A’Design Award: SILVER, Sisidyll Creativity International Award: GOLD, Baré Alchemy 2016 A’Design Award: GOLD, Baré Alchemy A’Design Award: BRONZE, Sven’s Island Pentawards: SILVER, Baré Alchemy The Dieline Awards: 2nd PLACE WINNER, Baré Alchemy 2015 A’Design Award: PLATINUM, Jacobs Coffee A’Design Award: IRON, Margan Wine, Field Blend 2014 A’Design Award: SILVER, Nugan Estate, Matriarch IDA: BRONZE, Nugan Estate, Matriarch

Photo Credit: Depot Creative