fsfdfd1 Recreation - Single Winner
2019 / Packaging Design / Beauty and Health / Professional


  • Prizes
    Silver in Packaging Design/Beauty and Health
  • Company
    Depot Creative, Australia
  • Lead Designer
    Angela Spindler
  • Design Team
    Angela Spindler Creative Director/Designer, Charlie Payne Industrial Designer, Andrew Simpson Industrial Designer
  • Client
    Recreation Beauty
  • Project Link

Create branding and packaging, structural & graphic for a range of new natural fragrances created in Bondi Beach

The brand mark embodies female empowerment
The stylised ‘R’ inspired by the iconic image from the ‘We Can Do It’ campaign
The ‘R’, the visual shorthand for Recreation, dominates the packaging as the brands’ hallmark of confidence
The mark, a soft pink, blue & yellow graduation, echoes the twilight beach skies of Bondi

For the bottle we explored the intrinsic beauty of basic geometry
Arriving at a bottle that is a softened hexagon
A solid pedestal gives it visual gravitas

Depot Creative is an independent packaging design agency, based in Sydney Australia. Its specialised team uses their wealth of experience and industry knowledge to deliver cut through solutions and tell unique brand stories. The company works with brands that resonate with them as consumers in the categories of gourmet food, beverage, alcohol, skincare, fragrance, confectionery, and health and lifestyle products. Depot is a dynamic team of free-range thinkers, problem solvers, craftsmen and perfectionists.

Other prizes
2018 German Design Award: WINNER, Baré Alchemy2017 A’Design Award: SILVER, Sisidyll Creativity International Award: GOLD, Baré Alchemy2016 A’Design Award: GOLD, Baré Alchemy A’Design Award: BRONZE, Sven’s Island Pentawards: SILVER, Baré Alchemy The Dieline Awards: 2nd PLACE WINNER, Baré Alchemy2015 A’Design Award: PLATINUM, Jacobs Coffee A’Design Award: IRON, Margan Wine, Field Blend2014 A’Design Award: SILVER, Nugan Estate, Matriarch IDA: BRONZE, Nugan Estate, Matriarch

Photo Credit: Depot Creative