2019 / Outdoor And Exercise Equipment
/ Exercise Equipment
Silver in Outdoor and Exercise Equipment/Exercise Equipment
Octopus Innovation, China
Kang Jing, Bastien Henry, Alex Xu
A spark of energy. A strike of color. No more, no less. Stripe away all the unnecessary and keep the core. Run. Sweat. With style. Targeting gym centres and professional users, the design supports tough coaching with clean lines and pure shapes. No extra decoration. Mostly playing with color to define functions and volumes, focusing on smooth shapes transitions to enhance simple lines. Within the first 3 month of sales, the distributor have outperformed their yearly sales objectives and are well on their way to reach their 3 year plan (over 1,000 pcs) within the first year.
Bio Paris & Shanghai based, Octopus Innovation provides a broad spectrum of design services to local and international clients.
We translate insights to creative solutions with business impact.
We create, develop and implement ideas to support companies development. We act as outsourced Art Director, allowing companies to reduce internal marketing cost and take full advantages of our creative team.
Other prizes IDA award Bronze 2018
Yangquan Culture Product award 2017
Pingyao Culture Product award 2016
IDA award Silver 2015
IDA award Gold 2015
IF award 2011
RedDot award 2010
Braun Prize Finalist 2009
Photo Credit: Octopus Innovation