2019 / Other Products Designs / Other Products designs / Professional

Performance 3 ART Capo

• Prizes
  Bronze in Other Products designs/Other Products designs
• Company
  Bluefrog Design - Product Design & Innovation Consultants , United Kingdom
• Lead Designer
  Chris Samwell
• Design Team
  Bluefrog Design Ltd - G7th The Guitar Capo Company Ltd
• Client
  G7th The Guitar Capo Company Ltd
• Project Link
  view

Bluefrog Design was commissioned to work alongside G7th design engineers to develop their innovation for adaptive radius technology ‘ART’. Enabling a capo to conform to the shape of any guitar by incorporating this technology into a new product range called Performance 3. Designed to meet, extend and clearly communicate the G7th product brand identity, realised through quality, style, innovation and performance.

Video Links: https://www.youtube.com/watch?v=KZvQ44spm4k

https://www.youtube.com/watch?v=6E3Dkj0BDsg&t=32s