ePDA 2023 is now open for submissions!
2019 / Media And Home Electronics / Electric Appliance / Professional


  • Prizes
    Silver in Home Interior Products/Bathroom Fittings/Appliances, Silver in Media and Home Electronics/Electric Appliance
  • Company
    Karsten Küber / Designstudio aroma_ID, Germany
  • Lead Designer
    Karsten Küber
  • Design Team
    Steffen Rückert
  • Client
  • Project Link

ION-Sei is an innovation in brushing. The ionic technology not only removes plaque but beyond that suppresses bacteria, too. It uses an ultra violet (UV) LED light that reacts with a titanium dioxide bar. Harnessing water and light, ION-Sei also works with your body’s natural electrical charge through a conductor on the handle. This patented technology produces a weak charge that inhibits bacterial growth and helps to attract bacteria from your teeth onto the brush. The ION-Sei project developed by Sanyei from Tokyo fuses the Japanese way of thinking with German product design by aroma_ID.

Photo Credit: Karsten Küber / Designstudio Aroma_id