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2019 / Home Interior Products / Textiles/Floor Coverings / Professional

Artisan Originals: Sawan Ka Leheriya

  • Prizes
    Bronze in Home Interior Products/Textiles/Floor Coverings
  • Company
    Jaipur Rugs Company Private Limited, India
  • Lead Designer
    Parvati Devi and Bhagchand

Jaipur Rugs is the story of thousands of empowered weavers.Jaipur Rugs works with more than 40,000 artisans in 600 villages , across 5 states in India,providing families with sustainable livelihood at their door steps.For hand knotted artisan community, creating something entirely on their own on an unassuming loom was something they never imagined would happen. A one of a kind initiative taps into the untamed fashion from the villages of India.For the first time ever, weavers get to be the designers of their rugs. It nurtures their creative potential which remained unexplored at global stage.

Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers. It uses the ancestral art of handmade carpets as a tool to bring prosperity to 40,000 rural artisans of which 80% are women. Founded in 1978 by Nand Kishore Chaudhary with two looms, it now has over 7000 looms and sells in over 60 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.

Photo Credit: Jaipur Rugs Company Private Limited