2017 / Packaging Design / Food / Professional

DasEis.

• Company
  healthy planet GmbH, Germany
• Lead Designer
  Florian Mayr & Sven Herkt
• Client
  inhouse
• Project Link
  view
• Other credit
  Inhouse

With our brand DasEis. we are Germany’s
first organic ice cream manufactory,
producing craftice since 2007. This year we
add a new range of products, ice cream with
non-frozen liquid dressing to our
assortment. The new cups for our vegan and
organic eco-friendly manufacture, are
designed in a way that describes the content
best: a smooth aquarelle background,
resembling a drop of the liquid dressing and
referencing to our holistic developmental
approach, topped with the design of e.g. a
vanilla pod and the even lettering VANILLA,
being a contrast to the flowy background.
The sub labelling says LAVA CHOC with brown
drops, giving the customer an explicit
description of what he can expect from the
filling.
Not only our craftice product is
sustainable, but especially the design and
packaging. Because of the PLA (poly lactose
acid) cover and the FSC-certified cardboard
our cups are biodegradable and compostable,
and come with a spoon made of corn placed in
the lid disk. Additionally our whole ice
cream production is stated climate neutral
by supporting e.g. reforestation projects in
developing countries.