2017 / Packaging Design / Food / Professional


  • Company
    Latona Marketing Inc., Japan
  • Lead Designer
    Kazuaki Kawahara
  • Design Team
  • Client
    Patisserie Perle
  • Project Link
Gift packaging for cakes (financier). The
picture shows the 15-cake size box (Two octaves).
Usually, gift boxes simply line up all the
cakes neatly. However, our boxes of
individually wrapped cakes are different. We
cut costs by focusing on only one design, and
in making use of all six surfaces, we were
able to recreate every type of keyboard.
Using this design, we can create any keyboard
size, from small keyboards, to full 88-key
grand pianos, and even larger.
For example, for one octave of 13 keys, we
use 8 cakes. Two octaves, or 25 keys, would
be 15 cakes. Three octaves, or 37 keys, would
be 22 cakes. And an 88-key grand piano would
be a gift box of 52 cakes.
The inspiration for this design, the piano,
is an instrument that creates beautiful
harmonies from the combination of each
individual key's sound. You could say that
society is a lot like this as well. Like the
keys of a piano, where no two keys have the
same sound, we all have our own
individuality, and like the keys of a piano,
we are all different colors and creeds, and
yet we come together under the same desire
for world peace and equality, the happiness
of our lovers, friends, family, coworkers,
and customers, and of all the people in the
world, to create a beautiful harmony. We know
that you will be giving this gift to someone
important to you, and you want to give them
something that was made with care. We've made
each and every one of our gift boxes with our
customers needs in mind.
A beautiful harmony is like a unique crystal,
which can only be made when each of the keys'
individual sounds come together.
With each key of this gift box, your feelings
are sure to be heard.
Photo Credit: Latona Marketing Inc.