2017 / Office Equipment / Productivity Tools/Presentations / Student

PCI (People Centered Innovation) Playbook: ISSIP

  • Company
    Savannah College of Art and Design, United States
  • Lead Designer
    Samuel Cadan, Loremis Juanes Capiro, Glance Christopher Roper, Abby Schultz, Kauhi Hookano
  • Design Team
    Loremis Juanes Capiro Glance Christopher Roper Abby Schultz Kauhi Hookano
  • Project Link
  • University
    Savannah College Of Art And Design

The main objective of the project was to
develop a playbook which proposed a
framework that could be used in tandem with a
co-creation workshop and online teaching
material to help stakeholders become
innovators for their respective entities. The
playbook’s main focus was to explain the four
phases of the framework that an innovator
could conduct, as well as the relationship
between the phases. The four phases were
Exploration, Evaluation, Development, and
Realization. It also included various tools that
aided the user to achieve the goals needed to
fulfill the particular phase the innovator was in.
One of the challenges we faced in designing
this tool was being able to show this interplay
in a simple way so it could be explained and
understood easily. Another challenge we faced
was having to be able to print the solution in
color and in black and white due to the fact
that the tool might be printed on a standard
piece of paper in black and white. We
addressed both of these challenges by creating
a tool that could be torn out of the book, or
printed separately, and folded into a catcher.
This tool served as a way to reinforce the
innovator’s knowledge of the framework as well
as a conversation piece to help explain the
concepts of the playbook to someone else in a
fast and simple way. We thought grounding the
explanation in a familiar childhood game would
help innovators grasp the concept quickly and
effectively. Additionally, we thought the
multilayered structure of the catcher lended
itself well to the 3 layers of the framework; the
core phases, the goals of each phase, and the
tools used to complete those goals. The
movement of the catcher also set up a
metaphor for the relationships the phases have
with one another.

Photo Credit: Savannah College Of Art And Design