SAM is an autonomous operating unit that supervises, observes, detects and responds as a human security guard. The new design for SAM has major improvements in appearance and production costs are reduced. Central construction A thorough analysis revealed that, with a calculated construction, savings could be made in the assembly. An entirely different approach to the construction moved the supporting structure to the core of the product. The robot’s intelligence, consisting of electronic components, can now be easily accessed and built quickly around this core. This resulted in an assembly process decreased to a fraction of its initial time. And with the positive side effect of reducing downtime during maintenance. In addition, many details were addressed. The placement of sensors and antennas and, in particular, large product graphics to create a much more powerful look & feel. One of the graphical effects has been to accentuate a clear direction of travel. In the old model, the robot appeared to be moving backwards. Impact The huge savings in assembly time and, as a result, the reduction in production costs, were central to this design. The space created in the build for extra, specific sensors ensures a stronger value proposition for the user and a sustainable business case for our client. The demand for the SAM has increased significantly since the introduction of the new design. Design commissions such as this require tailor-made solutions, with a fully-integrated design and engineering approach. Solutions that require an intensive form of cooperation between all stakeholders. In this project, all parties merged to form a close team that achieved results that exceeded expectations within a short time. With the new and improved SAM a loyal friend and an extra set of eyes for security guards was designed.