Milk Monster – the innovative and unique baby milk timer. Both breast and formula milk can have harmful levels of bacteria and decrease in nutritional value if left out for too long, even when refrigerated. The Milk Monster is a simple and intuitive timer that gives parents a visual reminder as to when the milk starts to deteriorate and shouldn’t be used. A user experience driven design process resulted in a product whose interface is easy and fast to operate with minimal instruction, but also appeals to both the parent and child’s sense of play with a friendly, personality filled ‘monster’ design that balances aesthetics with well-considered ergonomics. Simple and effective, the timer can be attached to bottles of any size through the use of a silicone strap and has a simple, the 3 button interface that makes operation easy and reduces the risk of accidental resets or timing errors. The screen is backlit and the body is photoluminescent, allowing parents to locate the bottles and read the timer in the dark - perfect for night feeds. The product is shrouded in silicone for impact resistance and child safety and Milk Monster is splash-proof and dishwasher-friendly meaning the device can withstand anything baby throws at it – literally!