2017 / Design For Society / Designs for Social Impact / Professional

Athena: Smart safety jewelry designed to help reduce assaults

  • Prizes
    Gold in Design for Society/Designs for Social Impact
  • Company
    Roar for Good, United States
  • Lead Designer
    Christina Kazakia
  • Design Team
    Yasmine Mustafa (Co-founder, CEO), Anthony Gold (COO), Mahmoud Mustafa (Product Development), Hunter Vargas (Community Engagement), Rich Nelson (Mechanical), Joseph Crabtree (Electrical), Kostas Nasis (Software)
  • Client
    Roar For Good
  • Project Link


Athena is a simple device with a big mission - to protect
women with the touch of a button. It has two modes: one
for emergencies and another for discreet situations

Athena in not just a product, it's part of a movement. For
each device sold, a portion of proceeds is invested in
educational programs that have been shown to increase
empathy and reduce violence.

The device can be magnetically clipped onto various
materials and worn throughout the day discreetly. The
design also allows the user to attach it to necklaces and
key rings. Athena has a long-lasting and rechargeable
battery with a light ring to indicate when it's been fully

This wearable technology incorporates a vibration motor
and an alarm system to accommodate the various
situations a user may be in. Press the button for 3+
seconds and an alarm will set off, warning the attackers
and buying the victim more time to escape. Tap the
button 3+ times and SilentROAR™ will kick in signaling its
activation via vibration. ROAR's iOS and Android app is
underway and will soon launch. Athena is to be used with
this free app.

You may learn more here: www.roarforgood.com

Photo Credit: Roar For Good