Silver 2017 / Design For Society / Design for Public Awareness / Professional


  • Company
    Laboratori Fabrici Srl
  • Director
    Vincenzo Vitiello
  • Design Team
    Alessio D'Andrea Paolo Ganis

-Vision In a society driven by futile needs, our company focuses on real problems such as health and wellness, by developing hybrid products that combine: nature, technology and Made in Italy design. -Mission Our mission is to sensitize people towards green ethics and healthcare issues, thanks to simple and recognizable products but that are also incredibly innovative. -Product Clairy is an amazing indoor natural Air Purifier, a flowerpot that combines real plants with technology, helping people in reducing indoor pollution which is becoming a huge threat to health. The plant is in fact helped by an incredible tech unit, a technological core that amplifies the purifying properties of the plant. It has a great design, made with finest italian ceramic and it is also a smart flowerpot, it connects to Wi-Fi and it can be managed with a proprietary app that works with smartphones and tablets. Thanks to the app, consumers will have a real- time experience:- Real-time analysis of the pollutants in indoors spaces- Temperature and Humidity monitor- Analytics. The Clairy system will therefore become a smart assistant for people’s healthcare and wellness, by monitoring and giving healthy tips. The product is also highly customizable, you can choose the color of the flowerpot, the type of plant and your favorite grids, this makes it a product that can fit into any house and setting. -The Problem Indoor air quality (IAQ) has become a serious concern as buildings have been increasingly sealed in an effort to reduce energy consumption and because people spend almost 90% of their time indoors. Recent studies have proved that indoor pollution can be up to 5 times higher than outdoor pollution, the World Health Organization has in fact listed it has one of the most dangerous threats for our health. Volatile compounds¬ may be produced by many sources, both natural and artificial.

Photo Credit: Laboratori Fabrici Srl