2017 / Packaging Design / Beverage / Professional

Vanya Progulkin

  • Lead Designer
    Alexey Seoev
  • Project Link
Could anyone ever imagine that a new brand of
Russian vodka Vanya Progulkin is an amusing
sworn brother to a fabulous Johny Walker!
However it’s known to be a creator of a very
special mood. Design of the label has a lot in
common with Russian woodcut style (Lubok)
comprised of an audacious calligraphy and a
comic element, yet being printed on a premium
paper Constellation Jade. This distinguishes
Vanya Progulkin as an eclectic and vivid brand.
Red-haired Vanya is so abstracted he scarcely
notices the drizzling rain while he hangs around
since meditativeness and easiness make the
essence of Russian national character.
Photo Credit: Alexey Seoev
Scroll to Top
European Product Design Award
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.