Top Design Winner in Packaging Design/Luxury Products
Amr Mousa, Anas Belekhbizi
The Politecnico Di Milano
"nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product, Package, and a brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
The bottle design is derived from the curved lines of the female figure; A cumulative product of the skeletal structure and the quantity and distribution of muscle and fat on the body as they are typically narrower at the waist than at the bust and hips.
Photo Credit: Amr Ibrahim