Country Pick 2020 / / Student

Seré breve

• Prizes
  Top Design Winner in Packaging Design/Beverage
• Lead Designer
  Carlota Carrillo and Mercè Puig
• Design Team
  Carlota Carrillo and Mercè Puig
• Other credit
  Gracia De Prado And Silvia Cerrolaza
• University
  ESDIR - Escuela Superior de Diseño de La Rioja

Seré Breve’s (I’ll be brief) sole goal is to send a message of gratitude or affection to a loved one. Oenology students from University of La Rioja wanted to gift the wines they produced to their friends and family and required a unique packaging. We opted for a minimalistic approach and, inspired by the greeting tags often seen in gift wrapping, we packaged the wines with a label containing removable tags which allow each student to customize the bottle with a message of their preference. A doctor’s bag shaped case hides and gathers the wines creating a sense of surprise.