Garden Theory, Packaging Development
Bold Scandinavia, Denmark
Muggie Ramadani (Creative Director), Muggie Ramadani (Designer), Emil Boye (Designer), Richard Hormia (Designer), Lea Halby (Project Manager)
To create a brand name, a brand identity concept and a suite of packaging that would create a strong platform for establishing a position for an organic veggie gourmet soda
in the upper end of the soda market. We set out to create a clean, simple, understated identity and packaging concept that would tonally and visually position Garden Theory as an honest challenger ina crowded category. We created a simple logo symbolizing a year-round production with each letter representing a given month.
Bio Bold Scandinavia is a strategic design agency built on the strong belief that good design is simply good for business. At Bold we think that strategic advice and successful design go hand in hand to develop a brand's positioning and visual identity, that's why we offer both. Our focus is to improve the business of our customers by creating attractive, effective - and yes of course - bold design.
Other prizes My work has been nominated/shortlisted and won many international awards. It has also been featured in several international publications, magazines and websites.
Photo Credit: Bold Scandinavia