Innovation of the Year 2022 / Transportation / Professional

Concept-E electric motorcycle

  • Prizes
    Top Design Winner in Transportation/Other Transportation Design
  • Company
    Outercraft, France
  • Lead Designer
    Pierrick Pichaureaux
  • Design Team
    Florian Auger, Romeo Belin, Coline Lavie, Simon Dabadie, Guillaume Villedieu
  • Client
    DAB Motors
  • Project Link
  • Other credit
    Photo Credit Burberry Edition : Burberry
DAB Motors and OUTERCRAFT joined forces to redefine the motorbike experience with the CONCEPT-E. It aims to explore a new kind of design language that fits the silent experience of electricity.
The driving position is derived from sporty supermoto. This gives the bike more reactivity and security in high-density traffic as well as increasing driving thrill. The lightness of the bike is best suited for weaving in and out of traffic and parking in small areas.It was first a concept bike. Thanks to its success DAB Motors quickly launched a street legal version in collaboration with BURBERRY.

OUTERCRAFT is a global design agency specializing in hardware products.
Together with leading people who want to bring bold ideas on the market, we are creating valuable experiences through creativity, strategy, design and prototyping.

We are developing prospective and strategic innovation for both startups and international companies such as Decathlon, Hermes, DAB Motors, Rip Curl, Zodiac nautic... Mostly active in the fields of mobility, sport, home, industry and healthcare, our multidisciplinary creative team is empowered by a borderless curiosity.

Other prizes
2018 : Eurobike Award, Coleen Bike 2019 : Red Dot Award, Coleen bike 2021 : JEC Award, Carbon Axis Xcell Design Intelligence Award, DAB Motors Concept-E

Photo Credit: Outercraft
Credits: Photo credit Burberry edition : Burberry