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Honorable Mention 2017 / Children Products / Professional

mifold Grab-and-Go Booster Seat

  • Company
    Tiko Design Studio, Israel
  • Lead Designer
    Yoav Tikochinsky
  • Design Team
    Yoav TikochinskyJon Sumroy
  • Client
    Carfoldio Ltd.
  • Project Link
  • Other credit
    None
mifold® Grab-and-Go booster seat® is the most advanced,
compact and portable child car safety seat in the world. It's
more than 10x smaller than a regular booster and it's just as
safe. A regular booster lifts a child to be in the position of an
adult. mifold does the exact opposite, instead of lifting the
child up, mifold hold the seat belt down. It’s that simple.
Despite improvements in the adoption of child restraints, there
are still 20% of journeys where children do not have an
appropriate restraint: in carpools, with grandparents or other
relatives, in taxis, on vacation, in rental cars, sitting three-in-a-
row and so on. And this does not include bigger kids on the
border of the regulatory limits, who do not want to appear
babyish in front of their friends, who have already outgrown
child restraints. For the first time ever, the question mifold is
solving is what to do when a restraint is not available. With
mifold there is no longer any excuse. With a compact and
portable device, a child can easily keep one with them all the
time and drivers can keep spares, without cluttering up a car
and losing cabin or luggage space. With mifold, a child can
always be safe no matter whose car they are in.
The mifold belt guides position the seat belt on the bones of
the child's hips; off the soft stomach. These guides adjust to
three sizes to always fit snugly. A third shoulder clip that pulls
the seat belt chest strap down correctly onto the bones of the
shoulder; away from the face and neck. Like a regular booster,
mifold holds the seat belt in exactly the correct position on the
bones without bing big and bulky. Grab one and go!
Photo Credit: Tiko Design Studio
Credits: none