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2023 / Eco Design / Sustainable: Home Products / Professional

Bidri

  • Prizes
    Winner in ECO DESIGN/Sustainable: Home Products
  • Company
    Neytt, India
  • Lead Designer
    Samridhi Mridul
  • Design Team
    Nimisha Srinivas, Kannan K U
  • Client
    In house design
  • Other credit
    Photo Credits: Abin Prasad
In the world of craftsmanship, there are few traditions as captivating as the art of Bidriware. Drawing inspiration from this timeless craft, we have introduced a modern twist to the intricate motifs of Bidriware with the rustic charm of sisal, resulting in rugs that are both visually stunning and ecologically conscious. Once the rug is made on the jacquard loom, silver kasavu yarns are inserted by hand along the warp to fill in specific weaves in the design to signify the use of silver in the craft of Bidriware.

Bio
Neytt aims to revolutionize how premium lifestyle floor coverings have been explored till now. Our creations are effortless blends of heritage and modernism. Made mostly by hand, these rugs are the finest specimen of authentic, age-old craftsmanship. By using exotic raw materials like silk, sisal, seagrass, water hyacinth, lyocell, bamboo silk, linen, and recycled PET, Neytt offers tailored sizes, shapes, designs, and borders as per the client’s specifications. We are a high-fashion luxury brand that crafts bespoke rugs and carpets. By collaborating with avant-garde artists from across the wor

Other prizes
European Product Design Award 2023: The Bidri rug inspired from the metal handicraft of Bidar won the European Product Design Award 2023. The design tries to bring a modern twist to the traditional motifs of bidriware. Once the rug is made on the jacquard loom, silver yarns are inserted on to it to pay homage to the craft. DNA Paris Awards 2023: The Vallamkali rug, featuring the boat race in a combination of gold and green, won the prestigious DNA Paris Design Awards 2023 under the Product Design-Eco Design Category. The design not only captured the energy, rhythm and spirit, which is the essence of the boat race but also portrayed the vibrancy, beauty and serenity of Kerala, especially Alappuzha.

Photo Credit: Neytt
Credits: Photo Credits: Abin Prasad