ePDA 2023 is now open for submissions!
2022 / Design For Society / Design for Sustainability / Professional

Materiality for Land Rover

  • Prizes
    Winner in Design for Society/Design for Sustainability
  • Company
    Jaguar Land Rover, United Kingdom
  • Lead Designer
    Gerry McGovern
  • Design Team
    Massimo Frascella, Amy Frascella
  • Project Link
  • Other credit
    Lianne Christie, Bethan Jones, Daniel Bray

At Jaguar Land Rover we're reimagining Sustainable Modern Luxury, our strategic approach through Materiality.

Materiality is aesthetics with ethics. It’s our uncompromised vision of innovation in materials, processes, and technologies for a responsible and respectful future.

At the pinnacle of this strategy is our new flagship vehicle, the New Range Rover. Offering curated interiors with sustainable materials and leather alternatives, such as our Materiality offering of Kvadrat wool-blend textile, combined with lightweight technical Ultrafabrics PU material.

Photo Credit: Jaguar Land Rover
Credits: Lianne Christie, Bethan Jones, Daniel Bray