ePDA 2023 is now open for submissions!
2021 / Lifestyle And Travel / Luxury Goods / Professional


  • Prizes
    Winner in Lifestyle and Travel/Luxury Goods
  • Company
    DWISS, Switzerland
  • Lead Designer
    Rafael Simoes Miranda
  • Design Team
    DWISS watch design Club
  • Client
  • Project Link
  • Other credit
    Photo: Marco Varoli

A Swiss made wristwatch that tells time differently, with the unique display called “displaced hours”, that has been designed together with the 100 members of DWISS Watch Design Club.

Members paid a monthly fee that covered the cost of the watch, providing funds necessary for the production and they received a watch at the culmination of the project.

The “displaced hours” display replaces a traditional hour hand by a hand that moves the hour display to the outer circumference of the dial. Because hours takes longer to pass, it was displaced on the longer circumference of the dial.

DWISS (Design Watch Independent Switzerland) is a multi design awarded Swiss brand of authentic and unique Swiss made timepieces, innovating how time is displayed, pioneering the use of new materials, and revolutionizing sales channels.

Its watches deviate from tradition by showcasing the time in formats never explored before, making each watch instantly memorable and iconic. They are all limited edition luxury watches with the highest-grade Swiss mechanical movements and craftsmanship.

Any watch can tell time, but we tell it diferently!

Other prizes
2019: ePDA – European Product Design Award (bronze award) 2018: LICC – London International Creative Competition 2018: IAI – IAI design award - China 2018: ePDA – European Product Design Award (Silver award) 2017: ePDA – European Product Design Award (Gold award) 2016: International Design award – (Bronze award) 2012: International Design award – (Silver award) 2005: Red Dot Design Award, Singapore (Winner) 2004: Targa Bonetto Design Award, Milano, (3rd Place)

Photo Credit: Dwiss
Credits: photo: Marco Varoli