2023 / Home (household Products) / Entertainment room: Hobby and Leisure / Professional

Flexi

• Prizes
  Winner in HOME (Household Products)/Entertainment room: Hobby and Leisure
• Company
  Vestel Elektronik San. ve Tic. A.S., Turkey
• Lead Designer
  Mesut ESER, Burak Emre ALTINORDU
• Design Team
  Vestel ID Team

Flexi, designed around environmentalism, experience-oriented living, and well-being, seamlessly blends into homes as a furniture piece. Its mobility with wheels, all-day battery, and a shelf compartment for organized accessory storage make it practical. The ergonomic built-in desk eliminates the need for a separate desk and hides a smart device charging area. Users can enjoy an "art mode" on the touch-screen. Flexi offers a sustainable lifestyle by combining various features in a single product, aligning with today's lifestyle trends.

Bio
Vestel ID Team is a team of 23 people consisting of 16 industrial designers, 3 graphic designers, 3 technical design specialists and 1 photographer, which continues its activities in-house within the Vestel Electronics factory. Since its establishment, it has been continuing design activities by prioritizing high technology and aesthetic concerns. By blending the deep-rooted design understanding with today's trends, Vestel ID Team creates products that make the lives of users easier and add value to their daily lives.