2017 / Media And Home Electronics / Computers and information technology / Professional


  • Prizes
    Gold in Media and Home Electronics/Computers and information technology
  • Lead Designer
    Neil Poulton For Lacie
  • Client
  • Project Link

design by neil poulton for LaCie : "Chromé"
World's fastest solid state desktop storage.
Elevated Design. Soaring Speed.
The LaCie Chromé is reduced to its essence: a
rectangle tilted onto its corner. This
signature device has been designed by
acclaimed industrial designer Neil Poulton to
bring uncommon sophistication to a workspace.
The elevated form is an homage to a 1935
bronze statue from Constantin Brâncuși, one
of the most influential sculptors of the 20th

The LaCie Chromé is brilliantly engineered
for the long term—from the enclosure to the
internal components—to endure intensive
storage tasks. Once machined, the enclosure
is hand assembled, then chromed to a mirror
polish. Forged from solid chromed zinc, the
stand securely docks the product with
powerful neodymium magnets — and detaches for
easy transport.

Like a concept car, the LaCie Chromé defines
the future for its class. A trophy for
tech connoisseurs, it fuses forward-thinking
technology with a startling, visionary
design. It's performance lets users ingest
two hours of 4K GoPro footage in a little
over one minute, makes architectural and 3D
modeling tasks smoother and faster, and
enables the editing of hi-res video without
first needing to convert footage to a lower
Chromé. As timeless as it is ahead of its time.

Other prizes
Poulton has won numerous international design awards including seven "Etoile de l'Observeur du Design", thirteen Red Dot Design Awards inclusive of two "Best of The Best" distinctions, five "IF" Design prizes, three "Janus de l'industrie" awards, and two "Recommendation Premio Compasso d'Oro". Poulton's designs are included in the Permanent Contemporary Collection of the Centre Georges Pompidou museum in Paris. He has been listed in Time magazine's "The Design 100 – The people and ideas behind today's most influential design".

Photo Credit: Neil Poulton For Lacie