2023
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/ Student
Packaging Design of Chinese Flower Cake

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Lead DesignerBingyi Cao
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Design TeamJian Wang,Yuhan Long,Yufei Gao,Wenxuan Ji
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UniversityJiangsu Vocational Institute of Architecture Technology
The flower cake packaging features a hollow design with regional and poetic elements that not only enables customers to see and smell the cake's freshness but also adds cultural significance to the product. Each flavor's corresponding flower is shown through a hollow-out design at the top, such as "MUDAN" for peony and "MEIGUI" for rose, to convey the petals' freshness and aroma. The front combines flowers with regions, such as Luoyang peony and Yunnan rose, and integrates poetic verses related to flowers to showcase their ancient charm and fragrance from different regions.

Photo Credit: Bingyi Cao



