2020 / / Professional

Easy-to-Read Ointment

  • Company
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd, China
  • Lead Designer
    Chen Yang, Li Yeqin, Duan Hongli, Xu Mengzhen
  • Design Team
    Chen Yang, Li Yeqin of Zhang Jian Design Studio and Duan Hongli, Xu Mengzhen of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
  • Client
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd

Squeeze causes the surface of tubes wrinkled and deformed when using aluminum ointments, making the drug directions difficult to identify. This design transfers the drug information from the tube to the lid so that patient can use it securely without suffering from the disturbance of information reading. In addition, ointments with larger lids are more differentiated and recognizable than the conventional ones, allowing consumers to quickly identify the products on the shelf or in the medical kit.

Photo Credit: China Resources Sanjiu Medical & Pharmaceutical Co., Ltd