2020 / / Professional


  • Company
    Beauregard Joaillerie Mécanique S.A., Switzerland
  • Lead Designer
    Alexandre Beauregard

Pursuing in the tradition of capturing and reinterpreting the elegance of the world's flowers, Beauregard is proud to unveil the lastest creation in their ever-growing portfolio of head turning designs.

A miniature garden of hand polished precious stones, the ravishing "haute joaillerie" dial of Lili is a feast for the eyes and a charm for the soul.

In the world of jewellery watches, it comes to exemplify a pièce de resistance that is captivating in its sophistication and enchanting in its intricacy.

Alexandre started creating atypical timepieces with a friend in his dad’s garage when he was just 17.

Over time, Alexandre elaborated on his ideas, developing them through sketches and trials, inventing and reinventing, learning and refining, to turn his passion into reality.

Guided by instinct, this intensely personal quest led him to work with world renowned craftsmen whose talent and knowledge have helped refine his creative vision. Beauregard brings watchmaking and jewellery together in an entirely new way.

Other prizes
Finalist, ladies complication category, Grand Prix d'Horlogerie de Genève, november 2018

Photo Credit: Beauregard Joaillerie Mécanique S.a.