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Honorable Mention 2017 / Packaging Design / Professional

Librottiglia

  • Company
    Reverse Innovation, Italy
  • Lead Designer
    Mirco Onesti
  • Design Team
    Innovation Concept: Mirco Onesti Art Director: Mirco Onesti Graphic Designer: Michela De Nicolis Relationship Coordinator: Paula Acosta Photographers: Francesco Zanet; Studio Effe Client: Matteo Correggia Authors: Patrizia Laquidara, Danilo Zanelli, Regina Nadaes Marques
  • Client
    Matteo Correggia
  • Project Link
A wine to read or a book to taste? Both
answers are correct.

Librottiglia is where great wine and literary
pleasure meet. The characteristics of each
wine are matched to a narrative genre to
create a perfectly balanced eno-literary
experience based on the sensory impressions
and scenarios imagined in the stories. The
evocative name of the product line comes from
the union of two Italian words: libro (book)
and bottiglia (bottle).

The Librottiglia range is distinguished by
the original “label book”: a small, elegant
book that serves as the front label of the
bottle. Its graphic design boasts a
minimalist style, modern and at the same time
surprising. The cover of each story is
illustrated with an intriguing image. The
cord attached to the book converts the
opening and closing of the book into a ritual
and establishes a “common thread “ that
strengthens the identity of the coordinated
product line. A textured paper stock was used
to enhance the sensual, tactile aspect of the
experience. The 375ml bottle was chosen as
the ideal volume to express the concept of
the project: a short story to read while you
enjoy two glasses of delicious wine.

Librottiglia appeals to a discerning consumer
who is attracted by a collectable product:
adults who are passionate about wine and
literature, who like to immerse themselves in
a complete experience and enjoy a brief
moment dedicated to themselves.

“Today we read books on computers, tablets
and mobile phones. Why not on a bottle of
wine ?” This is the insight from the creative
team. “After years of discussion about
analogue vs. digital, we want to propose an
alternative: oenological instead of digital”,
adds the designer with a touch of humour.

Bio
Reverse Innovation is a Branding and Product Design Agency with offices in Milan and Amsterdam. With a unique focus on innovation, the agency is characterized by a market-oriented approach and is attentive to the peculiarities of the different cultures and sectors in which it operates. Reverse Innovation is certified ISO 9001 and recently acquired the Simply Halal certification in order to offer valuable support to projects destined for Islamic markets.

Other prizes
Reverse's projects has been recognized during the years by some of the most important international design awards including Red Dot, Pentawards, IF Design, The Dieline, Core 77, Good Design from Chicago Athenaeum Museum, German Design, etc.

Photo Credit: Reverse Innovation